February 17, 2018 / GuidesFor Team
Customer service is the front line of any business. They are the people who represent your brand directly to customers. Companies can have popular celebrities smiling on TV to be brand ambassadors, but they do not interact with customers.
In contrast, customer service personnel not only interact with customers, more often than not, but they also interact with dissatisfied customers. Still, a study by Dimension Data shows that Customer Satisfaction levels are dropping year on year.
There are plenty of reasons why customer satisfaction level can drop. It could be deceptive marketing, bad products, and rising prices. It can also be terrible customer service. Read on for more.- Miyagi Kazuki
Posted In: Research