February 19, 2018 / GuidesFor Team
According to a study done by Help Scout. Only 4% of dissatisfied customers voice out their concerns. It follows that 96% of them don’t. It means that for every support call of a dissatisfied customer, there are also 24 others who are also not happy with your company.
In a competitive environment losing customers is unacceptable. The power of social media can also increase the damage of a single dissatisfied customer. It is why customer service staff should help customers and not irritate them further.
The article talks about why senior management should be concerned with customer service and their activities. It also gives a few pointers on its ideal performance.
Posted In: Research